Simplura Health Group
Corporate Rebrand and Web Development
Simplura is a growing family of respected home health care agencies that recently expanded after acquiring new agencies throughout five states. In order to unify their network, they partnered with SBA to create a new name and strategy. We developed the graphic brand elements as well as a new website that refined their overarching brand. And to communicate their new, comprehensive identity, we collaborated with Numeric Pictures to create a video highlighting Simplura’s brand philosophy, and the staff behind the brand who represent — and reinforce — their values.