Austrian Airlines

Smart Ride to Europe Brand Activation

When Austrian Airlines partnered with us to launch a timely promotion, we got crafty.

Turning heads throughout Manhattan, we reimagined a caravan of Smart cars into a miniature fleet of branded “planes” complete with wings, smartly dressed pilots, and targeted messaging. Like moving billboards, the fleet cruised through key neighborhoods and stopped along the route to pass out complimentary branded beverages. We took Austrian Airlines out of the sky and into the streets.