Comprehensive Youth Development

Logo and Branding Development

A non-profit in NYC that provides college and career services for students at non-traditional public high schools recently updated its name to Comprehensive Youth Development. Tasked with creating a new identity that reflects its mature brand — all while appealing to a corporate donor base — our design put youth at the forefront, empowering and emphasizing the community it serves.

Phase One: Exploration

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Phase Two: Preliminary Logos

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Final Logo

 
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 Final Brand

ALTERNATE LOGOS

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COLOR PALETTE

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FONTS

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DESIGN ELEMENTS

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PHOTOGRAPHY

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Using the brand guidelines we created, Comprehensive Youth Development redesigned their website.
You can view the new, accessible site here.

 
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Simplura: Rebrand and Website