Sector SPDR ETFs What's Moving the Market Dynamic Video

Problem

After seeing the success of the Data Integration Digital Banners that we developed for SPDR, and also knowing that video units out-perform display units in our digital campaigns, we wanted to come up with a way to combine the engagement-driving nature of the Data Integration Banners with a video unit to really drive results. 

Solution

Working with Markit Digital, we were able to build a one-of-a-kind video unit that updates in real-time comparing the sector performance with the performance of the S&P 500 to highlight how owning the S&P 500 in sector pieces can offer a more precise and customized approach to investing. 

Results

The performance of this unit has exceeded expectations. Users who view this video are 71% more likely to visit the SPDR site organically compared to other video units. They also spend 144% more time on the website and have a 5% lower bounce rate when they visit compared to people who visit after viewing other units.