Korea Tourism Organization: Travel to Korea Begins Again

Problem

Post pandemic, Korea was opening back up to tourism and wanted to let the world know all they have to offer. In a highly competitive landscape, the Korea Tourism Organization needed to break through in a meaningful way. 

Solution

Utilizing a rich library of beautiful images and videos, we developed a multi-platform campaign that drove traffic to a website designed and developed for this initiative. The use of AI technology helped target the right audience, honing in on search patterns, buying habits, and the user's proclivity towards travel. The website was also powered by AI, giving each user a unique experience that tailored content specifically based on their interests. 

Social Media Ads

AI-Driven Microsite

Display Ads

Results

Over a 3.5 month campaign, we drove tremendous results for the Korea Tourism Organization: over 1 million website pageviews, nearly 100,000 sweepstakes entries, and over 10,000 confirmed flight / hotel bookings attributed to this campaign.

Watch our campaign synopsis video!