Sector SPDR ETFs: MarketWatch SectorWatch Video Sponsorship

Problem

Sector SPDR ETFs has an alternative approach to finance that presents a golden opportunity for content creation. But promoting financial advice is legally prohibited and content for financial companies can be a challenge with compliance. Our media team set out to find a solution to produce groundbreaking content without breaking all the rules.

Solution

We let trendsetters in the marketplace do all the talking. We partnered with MarketWatch to sponsor a new web series, SectorWatch, interviewing leaders in various sectors on future trends. The series spotlighted Sector SPDR ETFs’ approach—that the best way to take advantage of industry trends is to invest in the entire sector—without promoting financial advice.

See a video from the web series live on the MarketWatch page.

Results

Viewers of the content are 141% more likely to come to the SPDRs site on their own, compared with viewers of standard pre-roll.