Sector SPDR ETFs: Data Integration Digital Banners

Financial Media Suite
Written By Kierston Kamps
 
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Problem

Instead of focusing on individual stocks, Sector SPDR ETFs wanted to show investors that analyzing entire sectors offers a better way to see what’s driving market performance overall. 

 
 

Solution

We showed investors what they were missing: the data. Targeting popular financial sites where financial professionals frequented, our media team worked with our third party ad server to create banner ads that compared the S&P 500’s real-time performance with each sector’s performance—it offered a no-brainer comparison that positioned Sector SPDR ETFs as a clear advantage for bigger gains and hedging against losses.

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Results

Viewers of these ads came back to the SPDRs website 133% more than viewers of traditional display ads.

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Kierston Kamps
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