Switzerland Toursim

Time for Switzerland

With this outdoor campaign we paralleled a relatable, often mundane, city experience with the vibrant experience you could be having in Switzerland. For example, instead of commuting to work during rush hour you could be lingering over a fresh, Swiss breakfast. Instead of navigating crowded city streets in the sweltering heat, you could be hiking up a flower-covered mountain in 70º temperatures.

Our placements around New York city were carefully chosen. We ran ads in bus shelters that reflected the times and temperatures in the city while also showing a comparable time and temperature in Switzerland. Additionally, we ran large scale video ads in Time Square that cut through product-focused images to show beautiful scenes of nature in Switzerland.

Alongside the outdoor campaign, we created a landing page to direct visitors to learn more about the different regions of Switzerland and highlight their unique selling points.