Austrian Airlines doesn’t just fly to Vienna; its vast network includes destinations all over Europe. In order to promote the airline’s full range, we created a campaign that helped travelers connect the dots.

Targeting MetroNorth lines that served high-income neighborhoods outside NYC, our campaign revolved around one striking icon: Grand Central Station’s clock. Images of the familiar clockface, which commuters saw daily, were juxtaposed with iconic clocks found in cities like Prague, Warsaw, and other European destinations travelers could reach via Austrian Airlines. In addition to print and digital ads, we took the message to the streets, branding a truck that passed out cups of coffee as a final touchpoint—like clockwork, we got the message to click.