Switzerland Tourism
Take the Scenic Route
Switzerland Tourism represents dozens of regions—each with distinct sites and activities. In order to highlight the country's endless adventures in one campaign, we used their vast landscapes to our advantage.
Our team created The Scenic Route, a mobile campaign that inspired users to plot their route virtually through Switzerland one spellbinding scene at a time. After picking detours and activities along the way—leading toward anything from snow-capped mountains to verdant valleys—users finished the entire route by entering a sweepstakes, allowing us to capture 15,745 email addresses (of which over 75% were brand-new subscribers) for the tourism board’s newsletter audience.
