Sector SPDR ETFs
2020 Sector-Specific Vignettes
After completing the 2019 Integrated Campaign, we wanted to develop extensions of the TV spots that highlighted each of the 11 sectors while also re-purposing the visual assets. We created 22 total spots (one 15 second and one 6 second spot per sector) that run as pre-roll and on both streaming and linear TV.
The variety of creative and length allowed us to take advantage of new placements as well as contextually target based on content that is relevant to all of the sectors and their holdings. We also developed corresponding digital ads for these new spots.
Digital Ads
