Switzerland Tourism
Find Your Wow Campaign
We collaborated with Switzerland Tourism to showcase the country’s best wow moments — the sites and scenery that stop you in your tracks. To drive engagement, we developed a digital itinerary-builder that allowed users to experience a six-day, five-city adventure throughout the country. Users handpicked from 20 different activities, learning about individual regions and transportation options along the way. At the end of the experience each user was presented with their final custom itinerary and, best of all, the opportunity to enter a sweepstakes to win it. The campaign was promoted with digital ads targeting likely travelers on relevant sites as well as targeted Facebook ads.
