Sector SPDR ETFs
2022 Campaign
From our 2017 & 2019 campaigns with Sector SPDRs, we learned that ads performed significantly better when aligned with relevant content on a page than ads that were placed run of site.
With this in mind, the 2022 campaign was developed around 3 specific messages that could expand the contextual alignment to more investing strategy focused articles and to position the Sector SPDRs brand as a leader in the industry.
Visually, this creative stepped away from some of the more literal depictions used in former campaigns, but maintained the bold colors of the brand. It focused on strong typography and compelling animation to weave a story.