Korea Tourism Office
Travel to Korea Begins Again
The objective of this digital marketing campaign was to relaunch tourism to Korea through brand awareness in a highly competitive market, standing out from other desirable locations like Japan, Thailand, Singapore & China. A key feature of this project was the integration of AI technology in order to optimize the experience of those who saw the campaign.
We created a modular microsite experience that featured original content related to different aspects of Korean culture, like cuisine, history, fashion, music, and more. The content on this microsite rotates with every visit, the AI gathers information on which content is most interesting to users, and then optimizes the microsite to the most successful combination of content, with the intention of increasing time spent on the site and ultimately driving users to book trips to Korea. To get users to the microsite, we developed an array of visual ads and videos, each tailored to the different aspects of Korean culture we were highlighting on the site. In this way, we are able to grab the attention of a diverse range of users, from the film-buff to the stylista to the wellness guru.
