EL AL Israel Airlines: Boston Launch

Problem

EL AL Israel Airlines was set to launch Boston’s first non-stop flight to Israel. How could we introduce EL AL to travelers while also inspiring them to actually book the new route?

Solution

Our 360º media campaign captured the route’s frequent fliers with a clear announcement in targeted outdoor, radio, and print advertisements. To drive further sales, digital advertisements delivered news of EL AL’s non-stop flights straight to users who actively researched trips to Israel.

Results

The six-month campaign resulted in sold-out flights for two years straight. As a bonus, our connections secured high-impact media placements — like the front page of the Boston Globe the day after the Patriots won the Super Bowl.