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      <image:title>Blog - How to Know When Your Brand Needs a Redesign</image:title>
      <image:caption>photo source</image:caption>
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      <image:title>Blog - How to Know When Your Brand Needs a Redesign</image:title>
      <image:caption>JKR, part of Burger King’s retro new brand identity</image:caption>
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      <image:title>Blog - How to Know When Your Brand Needs a Redesign</image:title>
      <image:caption>Pearlfisher, McDonald’s illustration-heavy packaging</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1614017063435-0QI1YVQ6PB2WO6OWUELH/kialogo.jpg</image:loc>
      <image:title>Blog - How to Know When Your Brand Needs a Redesign</image:title>
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    <lastmod>2021-05-21</lastmod>
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      <image:title>Blog - How to Win Over the COVID-Conscious Traveler - Make it stand out</image:title>
      <image:caption>Step 1: Enter Flight Details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1621630047970-X8W3GT8QZTI2123YTY49/Soubry_Restaurants.jpg</image:loc>
      <image:title>Blog - How to Win Over the COVID-Conscious Traveler - Make it stand out</image:title>
      <image:caption>Explore Restaurants with integrated COVID-specific information</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1621555545720-ZUUUDJWIEQ3L7HEFDG23/Soubry_Home.png</image:loc>
      <image:title>Blog - How to Win Over the COVID-Conscious Traveler - Make it stand out</image:title>
      <image:caption>Custom home page incorporating user’s flight and accommodation details</image:caption>
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    <image:image>
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      <image:caption>Fast Facts: Digestible health information, updated regularly</image:caption>
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    <image:image>
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      <image:title>Blog - How to Win Over the COVID-Conscious Traveler - Make it stand out</image:title>
      <image:caption>Step 3: Scan Vaccination Record</image:caption>
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    <image:image>
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      <image:title>Blog - How to Win Over the COVID-Conscious Traveler - Make it stand out</image:title>
      <image:caption>Step 2: Enter Accommodation Details</image:caption>
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      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>They’ve since stopped mentioning BTS, and with that, have lost a majority of their engagements</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1623691721418-0MKBANK8BM0TNT9ZWYRG/Screen+Shot+2021-06-14+at+1.10.07+PM.png</image:loc>
      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Using Wendy’s again, they use content marketing to build excitement over new products and connect with customers on social media to create a community feeling and a way to interact with the brand beyond just eating at a Wendy’s restaurant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1623691751176-FQ2OCQN6CWT9H9VOX09E/Screen+Shot+2021-06-14+at+1.28.20+PM.png</image:loc>
      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1623690789578-6RXOPG5HHTYUH75X0PVO/screencapture-mybillie-2021-06-14-12_53_40.png</image:loc>
      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1623691032610-GTTKGX9HY0XNQR7QE49H/Screen+Shot+2021-06-14+at+12.57.18+PM.png</image:loc>
      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1623691060670-F2DWZ202FHFZKZU0EKH4/Screen+Shot+2021-06-14+at+1.08.54+PM.png</image:loc>
      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Wendy’s uses Twitter to interact with fans, using humor and wit to create it’s own personality that people connect to and bond with</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1623691960246-MTFM4OLS4BXQDM6SHNY4/Screen+Shot+2021-06-14+at+1.32.26+PM.png</image:loc>
      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Wendy’s tone continues onto Instagram, where they post Baconator memes and Secret Menu Mashups. They showcase their offerings without blatantly stating “this is a product we have for sale!” and while using the same millennial humour.</image:caption>
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      <image:title>Blog - Branding in a Digital World - Razor company Billie has a distinct color palette and photography style used across all platforms, making their product recognizable even without a logo or caption.</image:title>
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      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Part of a “half-heartedly millennial” campaign by Allegra, the use of AAVE and overall levity of the tone doesn’t really mesh with a brand that up until this point has been a fairly clinical, professional pharmaceutical company.</image:caption>
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      <image:title>Blog - Branding in a Digital World - Make it stand out</image:title>
      <image:caption>Bagel Bites decided to hop on the fan Twitter train back in August, becoming a bona fide BTS stan overnight, boosting their engagements into the thousands</image:caption>
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      <image:title>Blog - Infographic Or Data Visualization–How To Choose The Right Approach - Make it stand out</image:title>
      <image:caption>Flow Chart</image:caption>
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      <image:title>Blog - Infographic Or Data Visualization–How To Choose The Right Approach - Make it stand out</image:title>
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      <image:title>Blog - Infographic Or Data Visualization–How To Choose The Right Approach - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Creative Un-Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Left: Original “Shelfie” Ad for Clinique (Irving Penn, 1982) Right: Recent photography for Selfridges (2021)</image:caption>
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      <image:caption>Clockwise, from top left: product photography for Minna Sparkling Tea, Swoon, Magic Spoon, Poppi, Silk Almond Milk, Jiant Hard Kombucha, Halo Top, Hillshire Farms, Better Booch Kombucha, Seedible, Dunkin’ Donuts, and Futuro Burger.</image:caption>
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      <image:title>Blog - Mood-Bored - Make it stand out</image:title>
      <image:caption>Left: Ripped and Torn, Vol. 16 (Glasgow, 1979) Right: Revel Stoke Whiskey Branding (Cue Inc., Minneapolis, 2021)</image:caption>
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      <image:title>About_R1</image:title>
      <image:caption>Where are you from? South Jersey, with summers in Wisconsin Favorite item of clothing? Chunky sweaters Hidden talent? Organizing What’s a question you wish you knew the answer to? Do I see the same colors as everyone else?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1579730319285-Q3OURINGYWD2EZJBCJNO/sba_0A9A2792.jpg</image:loc>
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      <image:caption>Where are you from? Brooklyn, NY Person you’d most like to meet (dead or alive)? Kelly Clarkson Most prized possession? My kids, but my hardcover collection of Harry Potter books are up there Favorite smell? Hot steaming white rice</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1579730374533-ODZ6WVNHVYPLIPTJ2U5K/sba_0A9A3123.jpg</image:loc>
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      <image:caption>Where are you from? Long Island, NY (With a little bit of Philly) Person you’d most like to meet (dead or alive)? cool answer: Mary Shelley uncool answer: Harry Styles Hidden talent? Doing a perfectly sharp winged eyeliner on a moving train during the morning rush Favorite item of clothing? Red lipstick</image:caption>
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      <image:caption>Where are you from? New York City, the Upper West Side Favorite Trader Joe’s find? Hot and Sweet Jalapenos Stupidest injury? When I was 17 I was riding on top of the trunk of a friend’s car. When he rounded a turn I slid off and cut my elbow pretty badly. Favorite place you’ve travelled? New Zealand</image:caption>
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      <image:title>About_R1</image:title>
      <image:caption>Where are you from? I moved a lot as a child, and have continued to be an avid traveller as an adult, but I was born in Boston and spent my formative years in Chicago, so I consider myself a New Yorker. Hidden talent? I build robots that are displayed in art galleries Favorite place you’ve travelled? Home to see my children</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1579730347079-4HZG0BEQKKANOMOSC8PQ/sba_0A9A3520.jpg</image:loc>
      <image:title>About_R1</image:title>
      <image:caption>Where are you from? Indonesia Person you’d most like to meet (dead or alive)? Muhammad Ali Hidden talent? I give the best dog pets in the universe Most prized possession? My father’s Billy Ray Cyrus cassette tape</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1579730224170-XIR9CUIFPYXPS1GCZ2FR/sba_0A9A3388.jpg</image:loc>
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      <image:caption>Where are you from? Huntington Beach, CA Favorite Trader Joe’s find? Unexpected Cheddar Hidden talent? Making puff pastry Most prized possession? Does my dog count?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1579730196216-QWJYDZBPBT30V7CJFI83/sba_0A9A3186.jpg</image:loc>
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      <image:caption>Where are you from? I was born in Morocco but moved to Barcelona when I was 2, so I guess I’m from Barcelona Three things you’d bring if you’re stranded on a desert island? A dog, champagne, and soy sauce for all the sashimi I would have to eat Hidden talent? Carving a champagne cork so it can fit again in the bottle Most prized possession? My sense of humor</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dd8450cb5f58444c2153b62/1579730257202-KD65EUD5OSDTRFEKZ5KQ/sba_0A9A2924.jpg</image:loc>
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      <image:caption>Where are you from? Dublin, Ireland Stupidest injury? Cracked a rib after laughing so hard I fell over Three things you’d bring if you were stranded on a desert island? Books, my friend Rick, Maple Leaf Cookies What’s your theme song? Can’t Do Without You – Caribou</image:caption>
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      <image:title>About_R1</image:title>
      <image:caption>Where are you from? Dublin, Ireland What’s your theme song? Smells Like Teen Spirit by Nirvana One item you can’t leave the house without? Pants.</image:caption>
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      <image:caption>Where are you from?  I’m a New Yorker born and raised, a rarity! Hidden talent? I can calculate the tip on any meal in less than 5 seconds Favorite place you’ve traveled? Hawaii (even though I can’t swim) Favorite season? Football season</image:caption>
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      <image:caption>Where are you from? I was born in Morocco but moved to Barcelona when I was 2, so I guess I’m from Barcelona Three things you’d bring if you’re stranded on a desert island? A dog, champagne, and soy sauce for all the sashimi I would have to eat Hidden talent? Carving a champagne cork so it can fit again in the bottle Most prized possession? My sense of humor</image:caption>
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