Financial Media Suite

After 25 years of marketing for myriad companies in the Financial Services Sector, we’ve developed a suite of unique offerings that are uniquely tailored to the needs of financial institutions. We understand that reaching a targeted audience with a sophisticated message requires a perspective and suite of tools that we are able to offer powered by our partnership with IHS Markit.

 
 

Media Targeting

  • On top of being able to integrate the standard 3rd party audience data, we have access to Markit Digital proprietary audiences developed specifically for Financial Services that allow us to drill deeper in the industry (RIA, Financial Advisor, Insurance, etc.). 

  • We can integrate Markit Digital “Smart Target” technology with most endemic financial sites that allow them to customize messaging for different audiences on ROS buys, allowing detailed audience targeting at ROS prices. 

Media Attribution

On top of traditional attribution capabilities, we also offer an integration with trading data that allows us to attribute AUM with media placement. 

Dynamic Messaging

  • Because of IHS Markit’s licenses of real-time Stock Market data, we can integrate that data into ad creative. I.e. have the real price of a stock or index in an ad and have the message tie to that. 

  • We also have a robust engine for creating rules for dynamic creative. I.e. if a certain stock or market indicator is up, run one message and a different message when it’s down and/ or flat. 

  • We have technology that allows ads to scrape the content of the page they appear on and dynamically adjust the message to be relevant. Ie: When a page has a specific stock mentioned on it, display the message promoting the fund that contains that stock. This also can increase media efficiencies by essentially getting content targeting at ROS prices. 

  • We can create dynamic landing pages for ad campaigns to supplement brand websites and offer fast and custom content creation to better control the user journey.