Founded 25 years ago, SBA is a full-service agency specializing in forward-thinking communication strategy. Our creative brings clarity to complex ideas through campaigns as inspiring as the brands themselves. Our media moves the needle, and our pinpoint accuracy makes every word count — we take messages beyond the medium.
Our Services
Creative Development for
TV, Print and Digital
We began as a creative agency developing traditional ad campaigns, and that continues today. From a single print ad to an omni channel creative campaign, we do it all and have done it since we opened our doors 25 years ago.
Integrated Campaigns
For fully integrated campaigns, our creative team works directly with the media team to continually optimize campaigns as they run to make sure the creative and media are working together to drive true results.
Video
Production
It’s no secret that video is an excellent tool for brands. We offer full-service video production with capabilities for animated and live action. From TV to branded content to video tutorials– we are experts in bringing brands to life.
Web Development
Great brands require great websites. Whether it’s a campaign microsite or your brand’s flagship web presence, we are excited to deliver a unique and user-friendly experience that will drive results.
Media Strategy, Planning,
and Buying
Who cares if your creative is groundbreaking if no one sees it? We decided early on that having an in-house media team was key to supporting our creative work. Our media team offers strategic solutions to distribution across all channels.
Branding
Just starting out? Looking for a refresh? Building a brand is important and strategic work. We offer full branding capabilities including logo and visual identity development, messaging strategy, and launch planning.
Meet Our Team
We are a team of strategists with diverse global perspective.
We offer a collective background from larger agencies combined with personal, boutique client service.
Where are you from?
I was born in Morocco but moved to Barcelona when I was 2, so I guess I’m from Barcelona
Three things you’d bring if you’re stranded on a desert island?
A dog, champagne, and soy sauce for all the sashimi I would have to eat
Hidden talent?
Carving a champagne cork so it can fit again in the bottle
Most prized possession?
My sense of humor
Carmen Soubriet
Creative Director
Where are you from?
Dublin, Ireland
What’s your theme song?
Smells Like Teen Spirit by Nirvana
One item you can’t leave the house without?
Pants.
Philip Byrne
Creative Director
Where are you from?
Huntington Beach, CA
Favorite Trader Joe’s find?
Unexpected Cheddar
Hidden talent?
Making puff pastry
Most prized possession?
Does my dog count?
Kierston Kamps
Senior Account Executive
Where are you from?
Dublin, Ireland
Stupidest injury?
Cracked a rib after laughing so hard I fell over
Three things you’d bring if you were stranded on a desert island?
Books, my friend Rick, Maple Leaf Cookies
What’s your theme song?
Can’t Do Without You – Caribou
Bláthnaid Conroy
Senior Art Director
Where are you from?
South Jersey, with summers in Wisconsin
Favorite item of clothing?
Chunky sweaters
Hidden talent?
Organizing
What’s a question you wish you knew the answer to?
Do I see the same colors as everyone else?
Jade Hamilton
Account Executive
Where are you from?
Brooklyn, NY
Person you’d most like to meet (dead or alive)?
Kelly Clarkson
Most prized possession?
My kids, but my hardcover collection of Harry Potter books are up there
Favorite smell?
Hot steaming white rice
Angela Hui
Media Director
Where are you from?
I moved a lot as a child, and have continued to be an avid traveller as an adult, but I was born in Boston and spent my formative years in Chicago, so I consider myself a New Yorker.
Hidden talent?
I build robots that are displayed in art galleries
Favorite place you’ve travelled?
Home to see my children
Dave Steck
Video Creative & Production
Where are you from?
Indonesia
Person you’d most like to meet (dead or alive)?
Muhammad Ali
Hidden talent?
I give the best dog pets in the universe
Most prized possession?
My father’s Billy Ray Cyrus cassette tape
Bima Saridjo
Media Research
Where are you from?
New York City, the Upper West Side
Favorite Trader Joe’s find?
Hot and Sweet Jalapenos
Stupidest injury?
When I was 17 I was riding on top of the trunk of a friend’s car. When he rounded a turn I slid off and cut my elbow pretty badly.
Favorite place you’ve travelled?
New Zealand
Gina Bruce
Copywriter
Where are you from?
Long Island, NY (With a little bit of Philly)
Person you’d most like to meet (dead or alive)?
cool answer: Mary Shelley
uncool answer: Harry Styles
Hidden talent?
Doing a perfectly sharp winged eyeliner on a moving train during the morning rush
Favorite item of clothing?
Red lipstick
Niamh Murphy
Junior Art Director
Our Clients
Our Awards
